why-ecommerce-needs-to-focus-on-intelligent-process-automation

The global retail market was expected to be around 26.7 trillion U.S. dollars by 2022 compared to 24.8 trillion U.S. dollars in 2019.
With more customers purchasing online and issues like late deliveries of products, what can an ecommerce industry do to ensure a fantastic customer experience in 2022? With the help of Intelligent Process Automation and Artificial Intelligence, an ecommerce industry will be able to adapt to the upcoming times. Automating repetitive processes behind online transactions makes online shopping more enjoyable for customers and allows e-commerce businesses to build long-term relationships with their customers.

Automated Scene Replay

When a customer makes any online purchase, various processes have to occur in the background before the purchase is made and it reaches its final destination. Consequently, each manually completed step following a purchase is also susceptible to human error, which is unfortunate for both the vendor and the customer. Mistakes make it more likely that the delivery is delayed, leading to customer dissatisfaction.

Is it possible to automate these tasks using AI-powered robots in the background? Automated machines can enhance speed, accuracy, and efficiency. Using them minimizes human error when entering data into the system, making them ideal for repetitive tasks. For example, when you shop online, artificial intelligence (AI) can make the process easier by accepting additional payments and currency conversions, getting the appropriate shipping documents, and issuing refunds. It doesn't end there.

Let's examine how intelligent automation can benefit the various aspects of ecommerce.

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1. Inventory Management: 

Improve the speed in operations- 

IA bots can analyze months or maybe years of knowledge in barely minutes, scanning many sources using both structured and unstructured data from documents like emails, sales order data, order history, vendor shipping schedules and more.

Reduce human error-
One of the foremost significant advantages of IPA Technology is that bots can work round the clock with perfect accuracy. They will reconcile stock, fulfillments and buy orders 24/7 with virtually no errors.

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2. Business and Sales Analytics

It's possible to have the most effective sales strategy and plan, but if you're unable to monitor leads, evaluate results and forecast sales What's the purpose? If you're still recording sales on off-line Excel spreadsheets. 

It is now possible to make smarter choices as a team using intelligent process automation. Everyone from sales executives to executive reps are just a few clicks away from KPIs, sales metrics pipeline forecasts, and others.

Automate sales analytics by delivering real-time information on consumer behavior associated with specific product aspects. Use data-driven decision-making to make conclusions about trade promotions, decrease churn rate and new product introductions, and retain more customers.

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3.  Customer Service Management

Enhance processes, decrease costs and manage increased volumes of customer requests fast. Decrease turnaround time and improve customer satisfaction. Can you find out how satisfied your customers are? A satisfaction management process based on data will increase engagement and satisfaction.

Real-time contacting of your customers may be facilitated by your workflows using chatbots. Bots can manage chats, of course, for assistance, direction, and identification. The bot manager is not needed!

  • During the shopping process, customers can interact with the chatbots by asking them questions
  • Analyze what items customers are thinking about and why they don't purchase them.
  • To ensure the most accurate information is available to your customers in real-time, do business online

Conclusion

Intelligent process automation can make processes in the ecommerce industry brighter, faster, more efficient, and flexible. It enables human resources to become more productive. The good news is that slowly growing numbers of ecommerce industries are becoming aware of the advantages of Intelligent Process Automation and are embracing it to improve their companies. Are you ready to begin? Do you want to enhance your business's efficiency and make it easier for your customers to interact with you? Get in touch with FiveS now!


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